Thursday, December 4, 2008

A New Look for McDonald's




Wait, what? McDonald's is getting ready to make the transition from its traditional packaging to a new look. The idea behind this remodeling of packaging and marketing is geared to "telling a story about each product." The chain also hopes that this new branding will influence the decrease in obesity, as some products will contain pictures of it on its packaging, to remind consumers that it is made out of real food. It hopes that consumers will keep in mind that McDonald's is known for quality and authenticity. The new packaging also consists of bold and crisp lettering. The remodeling is also developed to help further the brand to be a global brand, saying that it will appeal to more consumers.

The interior will also include some changes, as it will have flat screen televisions and plush chairs. I am excited about this upgrade, but I wonder if it will encourage more consumers to eat there. Will the branding have a tremendous affect on sales? I guess we will just have to wait and see.




Source: http://www.businessweek.com/innovate/content/dec2008/id2008123_918813.htm
-Nina

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