Wednesday, October 3, 2007

The Japanese Fitness Phone

by Kendra Fujino

Japan's largest cell phone carrier, NTT DeCoMo, unveiled their new "Fitness Phone" this week.
According to the Japanese firm, the phone is designed to help its owner maintain a healthy life style while also monitoring bad breath.
By punching in your personal stats from age, weight, sex and height, the phone can provide tips on healthy meals and exercise regimens. On top of that, the phone can keep track of how many steps are taken per day and can monitor the owner's pulse.
The real kicker to this innovative phone is that its equipped with a device that can measure bad breath. Simply exhale into your Fitness Phone and your trusty cellular fitness guru will tell you if its time for a Tic Tac.
With recent studies showing that middle-aged Japanese men are heavier than they were twelve years ago due to a lack of exercise, NTT DeCoMo spokesman Kentaro Endo told MSNBC that the Fitness Phone is targeted at fat-fighting middle-aged businessmen. The phone is also designed for young woman on diets, Endo added.
Let your phone be your guide. Eat up. Go for a jog. And always have a breath mint handy.

Photo by MSNBC

1 comment:

Innovation Journalism said...

Do you think the US will pick up on this innovation? I would be curious to test the phone out! The features sound interesting; there are scales that are that technical, but I've never heard of a phone that can do that. Good stuff.

-Tiffany Rider