The Brazilian ice cream company, Kibon, is initiating a very creative givaway. Rather than printing a prize on its popsicle sticks--a common promotion tactic that has been used previously by popsicle manufacturing businesses--Kibon is going to make 10,000 specially made "propsicles," fake ice-cream that looks like real popsicles, which will contain actual frozen mini iPod shuffles within them. "Propsicles" will look identical to the brand's regular popsicles in size and color, so that the lucky winner doesn't discover his brand new treat-within-a-treat until after attempting to bite into it.
"We developed a special prototype that emulates the real ice cream;" Neto says, "it protects the iPod from humidity, and it feels like the real ice cream. It is virtually impossible to fell the difference without opening the package."
The company Bullet Brazil developed the idea for Unilever's Kibon. It is considered the Brazilian version of the Good Humor ice cream brand. The company had been contemplating he idea of putting shuffles somehow directly into the hands of prize-winners since March. If they put the iPod directly into the box with the popsicles, buyers would be able to tell which box was a winner--so the company turned to "propsicles."
Of course, it took a few tests before Apple was ready to sign on to the deal. They couldn't afford for the iPod prizes to end up faulty, do to the intense cold and humidity of being kept in a freezer. After a "never-ending" number of tests, it was proven that the fake-ice cream could indeed protect the electronic circuitry against temperatures between -4 and -22 degrees Fahrenheit (the temperature range of a standard freezer). Apple approved.
As for how winners get their hands on the charger and manual for the iPod, the company provided an 800-number for winners to call, and they will have both sent to them--along with a real popsicle, the same color and flavor as the fake one.
The full story can be found at Gizmodo.
--Anna Mavromati
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