Wednesday, October 8, 2008

Blackberry New Touch Screen

      Blackberry seems like they have taken on a new path. They have just revealed their new touch screen phone. Today, October 8, the Storm was revealed to the public. Although BlackBerry is known for having large keypads and is known to have great email capability, it has given that up for an Apple like touch screen phone.

     The phone is said to be available for sale for Verizon Wireless networks and Vodafone Group PLC which is an overseas company and has no compatibility with Verizon Wireless. 

    In comparison to the iphone, it will not have as much like movie playing compatibility, although it will have smaller clips and available through Verizon Vcast. Also the phone can distinguish between a light touch, which will allow you to move around the screen and navigate through the phone, or a firm touch, which will let the phone know that you are trying to select that particular application.

    It seems that Verizon wireless is the last of the 4 main phone companies to unveil a touch screen phone. T-mobile has the new G1, Sprint has the Samsung Instinct, and At&t has the iPhone. Verizon has had phones in the past that have been touch screen but none that have been advertised to the extent that the Storm has been.

    It will be interesting to see what the result will be for the sales of this phone in comparison to the other touch screen phones and to the regular BlackBerry.

2 comments:

Innovation Journalism said...

It will be interesting to see how the new touch screen is received by long time Blackberry users. i for one am looking forward to seeing the functionality of the touch screen in terms of composing emails and text messages, which was a strong suit of the Blakberry line. I'm also interested in seeing the new G1 T-mobile phone which is said to be a direct competitor of the Iphone.

Rashad L.

Innovation Journalism said...

In such a highly competitive market, it's interesting to see how cell phone developers and their business partners are trying their best to anticipate users' needs and preferences. Who best carves a path for previously unexpressed "needs," which then become standard features, is just one component of creative innovation intelligently applied.

Here's an interesting example of how Apple's latest iPhone wasn't as successful in Japan as the company originally anticipated.

http://online.wsj.com/article/SB122143317323034023.html

It raises many interesting questions as to how and why this occurred, and what a major cell phone company could do to improve such sales versus what the company decides is beyond the budget and development constraints of its investment in targeting the needs of potential buyers in a lucrative but culture-specific market.

- Misako M.