Tuesday, October 21, 2008

Is Blogging Innovation Journalism?

In today’s society, people want information to come to them as quickly as possible and as easily as possible. For that, we have what we call a blog. Blogging is one of the new was of sharing information with the world in a new and fast way.

 There are many reasons while blogging is important to our democratic society. For one, it is important because it provides information to the public immediately after something has happened. A journalist can log on to their blog and write up a quick information blog for people that are interested. However, with a newspaper for example, it would not get to the public as fast. Another reason why blogging is important is because it allows the reader to interact with the writer. If one has a question or would just like to let the writer know something, you have an opportunity to do so with a blog.

 In a brief description, blogging is what we call an integrated story that comes from the writer and it involves information regarding the story and personal inputs from the writer themselves. This could be one of the best ways to get information. Blogging is also like a discussion forum for the writers and the readers; they can interact and communicate.

 For journalism as a whole, blogging is important. According to Patrick Baltatzis, author of “Is Blogging Innovation Journalism?” blogging is like a goldmine for journalists. It is this huge world of communication that they can log into and blogging can help them find story ideas, help with future sources, or even allow them to do follow up stories based on the stories in the blog. Blogging is also important because the readers can choose to read what they want. They can only go to the blog topic that interests them and be happy with that rather than having to read through everything just to find what they want.

 Some say that journalists should blog and some say that they shouldn’t. In my opinion, it is important for journalists to blog. The reasoning for that is because when a writer blogs, they are almost building a community around them. Once they have this community, readers can become a part of this community and it is almost as if the writer has this following and they will be interested in what you have to say whenever you do write an article in comparison to someone who does not have a blog and the readers cannot really connect with that writer.

 So it seems that it is clear to see that blogging in my opinion is definitely innovation journalism. As Baltatzsis states, for innovation journalism, “blogs present a tool for analyzing trends and current events faster by having fruitful, synchronous conversations with the market.” This goes to show that blogging is innovational because it uses new technology and different ideas to get its message across in a clear and quick manner.

 

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