Apple is at it again, this time proclaiming its "Greenest Family of Notebooks Ever" with the introduction of new MacBooks.
Though it might be a very clever marketing scheme by Apple, the benefits that the new laptops have for the environment cannot be overlooked. If anything, as this Channel Web article says, the strategy may be able to give consumers a reason to buy higher-priced Macs over PCs.
Apple offers an Environmental Update page on its website, found at http://www.apple.com/environment/update,
"For the past several years, Apple has made a concerted effort to be more transparent about the steps we are taking to protect the environment and make our business more sustainable. In this environmental update, I’d like to inform you of our recent progress and introduce you to a groundbreaking system of reporting that we believe is unmatched in our industry."
Are all you PCs out there ready to become a Mac?
-Matt M.
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