As the holiday season grows closer each day, a recent survey made by global consultancy, Deloitte, showed that shoppers have no stopped in spending money on Christmas gifts for the children.
Due to recent economic difficulties, adults have been spending less on themselves to save up for the winter seasons, to see that smile on their children's faces Christmas morning. Some retailers, such as clothing stores, have seen a drop on their sales, but it isn't because parents have stopped spending completely.
Instead, adults are spending their money on electronics for their children as Christmas gifts. More importantly, adults have not stopped buying innovative interactive learning toys for the kids. If anything, the money saved up from this year are being invested in their children's education.
Everyone is taking one for the team this season. In October, Disney said that they are going to keep prices down this winter season to make their toys more affortable in order to see a smile on a child's face. So children, no need to worry, daddy may be tight on money, but Santa will still be delievering presents this winter.
http://www.businessweek.com/innovate/content/nov2008/id20081119_173987.htm?chan=innovation_innovation+%2B+design_top+stories
Ching
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