YouTube may have struck a deal with FremantleMedia to produce TV shows which will be shown exclusively on the Website, reports Reuters. The same website that allows its audience to post parodies of parodies and "odes to (insert political candidate of choice)," now plans to legitimize itself by making a profit.
We all knew this day was coming, right? We will now be subjected to boring commercials in between what seems to be YouTube's exclusive reality shows. Currently, the new programs are based off shows outside of the states, but if these shows actually draw the large audiences they promise we can bet the American market will be tapped into soon.
On the same day, YouTube also announced it would be partnering with MGM to allow the site to show full length movies, reported CNN.
So far MGM is unwilling to hand over some the more profitable films--James Bond and Rocky--but rather the obscure, straight-to-video titles. This marketing strategy may generate good revenue or may backfire.
Already our Internet use is bogged down by pop-ups and ad graffiti on our screen, but I'm sure YouTube and MGM will be able to invent other forms of advertising that are equally obnoxious.
When they do figure out how to make a profit they should definitely let the rest of the online media know. I heard some were hurting pretty bad.
Erin
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