Sunday, November 2, 2008

Green skyline and company innovation

The greening trend has recreated the New York skyline.

The New York Times has a really cool little video up on its website right now showing how energy conservation looks on a 100-plus floor skyscraper.

The video shows photos from

The energy efficient lighting is achieved through dimmers, timers, motion sensors and different types of bulbs. New green buildings are becoming more prominent.

I also stumbled upon an article titled "It's no time to forget about innovation."

"By its very nature, innovation is inefficient," states Janet Rae-Dupree in the first sentence.

Rae-Dupree suggests that even as the economy may be melting before our very eyes or as many Americans are bombarded with the current political climate, this is no time to forgo future investments. But rather than scaling back on all innovation, risky or not, it is important to pick and choose where and how much.

Author and former chief technology officer at Cisco Systems, Judy Estrin offers 5 rules to "entrench innovation in to the corporate mind-set": trust, questioning, risk-taking, patience and openness

"Fostering a company wide atmosphere of innovation — encouraging everyone to take risks and to think about novel solutions, from receptionists to corner-suite executives — helps ensure that the loss of any particular set of minds needn’t spell trouble for the entire company." --Rae-Dupree writes

According to the experts, while this may be a difficult time to get loans or even look past the difficult times at hand, the current situation may foster innovation. Plus it is no time to not try and refocus creativity and innovation in a company's field.

After all it may be worse for companies to resist innovation than it is to take a few risks.

Erin

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