For many years now, entertainment companies like TV networks, film and music studios, have been fighting against having their copyrighted material available on the Internet for free. But now according to a post on Wired.com, "MySpace is launching an ad platform called Auditude that automatically identifies content from MTV Networks (content like "The Daily Show with Jon Stewart" and "Punk’d") and will display an overlay that shows where the clip originally came from, its original air-date, and links to online stores where users can purchase the entire episode."
Auditude uses "fingerprints" in the original content to identify the audio/video data so it will be able to find the source no matter who uploads the video (i.e. copyrighted videos and clips posted to sites like YouTube).
Do you think this program is a step towards eliminating so many cases of people violating copyright law due to illegal downloading? Wired.com is saying that this is "a big step forward for monetizing online video."
- Jessica I.
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